2020 - 2022
My work was:
Collaboration with system analysts and product department
Research & competitor analysis
Execute all visual design from the concept phase, through wireframes to high resolution design and design system
Work closely with R&D to ensure that the implementation meets the design.
The company's existing CRM was a costly, cumbersome system that hindered sales team efficiency and customer management. Faced with rising expenses and declining usability, the decision was made to develop an in-house CRM tailored to our specific needs.
We began with a thorough analysis of the existing CRM's shortcomings and conducted extensive interviews with sales and customer service teams to pinpoint their ideal workflow and data needs. This research informed the development of a lean, customized in-house CRM, prioritizing intuitive design and seamless integration with existing tools.
We delivered a cost-effective, in-house CRM that replaced the previous cumbersome system. This solution provided a tailored, user-friendly platform, significantly improving sales team efficiency, strengthening customer relationships, and eliminating unnecessary expenses.
Screenshots
